Monday 11 March 2013

Question 2- What kind of media institution might distribute your product and why?

What kind of media institution might distribute your product and why? Look back on your research about magazine publishers e.g. Hachette, IPC. 

Having researched several media institutions I have decided that if my magazine was distributed by a media institution it would be Bauer Media. This is because my magazine was based upon a similar music genre and style as Q. Q is distributed by Bauer Media. Q magazine inspired the way I deigned my magazine in many ways. From the colour scheme, having it very simple and more of a classy look. I wanted my magazine to be based up a indie/rock genre. So either way I could have gone down the route of using Kerrang as inspiring the ideas for my magazine (which is more of a busy, dark magazine with a lot of detail in the editing of the layout, photos, and text). Or simply take the more of a calmed and sophisticated approach with using Q as an ideal magazine to base the style of my magazine on. And this is why I chose Q, because it was nice and simple. Q has specific qualities I picked up on whilst researching it such as, on the front cover and other pictures used throughout the magazine it was based upon simply just the face of the artist with a plain background, which I really liked as it kept the focus on purely just the artist and therefore doesn't need as much text because the picture speaks for itself, which i believe Q magazine does. Not only do I think Bauer would distribute my magazine for the specific qualities other magazines had that I focused on but also because of the fact Q magazine is on of the UK top best selling magazines. I would want my magazine LDN to follow in the same footsteps and be as successful as Q. 





Not only do I believe Bauer Media would distribute my magazine but also IPC Media. IPC Media distribute magazines such as NME and Uncut. I focused most of my research on NME however. I really liked NME's style and thoroughly looked into all kinds of different pages of theirs. Not only does IPC Media magazines such as NME focus on a similar music genre (rock/soft rock/indie/etc) but also focused on a similar target audience as me. I wanted my magazine to focus on ages from around 15/16 year olds and on wards (preferably up to late 20s). Although this may seem like a negative thing for IPC Media to do (publish my magazine LDN as well as Q) because they are so similar. This way it is giving their audience more of a varied choice in what magazines they are able to buy. They have more choice in different articles, pictures, competitions, etc. The target audience may even buy both magazines leading to more profit for IPC Media. NME magazine has similar qualities to my magazines, such as the bold text used. The simplistic design making the magazine look a lot more organised and suitable for the older teens. I also really liked the idea that NME used of having the name of the magazine (NME) in bold big text, and the artist of the main articles name at the bottom of the magazine in similar bold big text. This make the magazine look symmetrical again allowing it to look a lot more organised and people can then recognize the magazine from a distance.  





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